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	<title>Comments on: Reading Google&#8217;s Monetized Page</title>
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	<pubDate>Mon, 01 Dec 2008 22:51:48 +0000</pubDate>
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		<title>By: Marc Aronson</title>
		<link>http://www.ssrc.org/blogs/knowledgerules/2008/02/04/reading-googles-monetized-page/#comment-6</link>
		<dc:creator>Marc Aronson</dc:creator>
		<pubDate>Fri, 08 Feb 2008 11:39:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.ssrc.org/blogs/knowledgerules/2008/02/04/reading-googles-monetized-page/#comment-6</guid>
		<description>A second thought on Peter's piece: I think it suffers from the apples and oranges problem. For argument's sake we can say that from Erasmus to, what, the Federalist Papers there was some form of Republic of Letters in which men read works on law, on government, on natural philosophy...with -- as they say on PBS -- limited commercial interruption. And we can say that that Republic was, in a sense, more open than then modern academy in that any educated reader felt he could or should join in -- in other words in its widest range, say the readership for Common Sense, it ranged from the academy, past NPR, to the modern talk show. 

But throughout that time there was always a Grub Street that would have been just as thrilled as the RH editorial team had they gotten news of a sudden bump in sales of anything. You can't compare a reading community interested in Novangelis with the mood of a publishing team. They are simply two different beasts. And, as students of publishing in the Republic of Letters have shown, those publishers were savvy in exactly the way Peter must be today -- networking, making connections, promoting younger scholars to older more famous mentors. In other words, within their world, they were skilled at monetizing their pages.

All this said, I think when Peter said his goal is to publish books that matter and not lose money, I think that is tragic. The negative aim -- that pit of doom University Presses circle around -- really does not in any significant way fit with the first aim. And that is worth discussing.</description>
		<content:encoded><![CDATA[<p>A second thought on Peter&#8217;s piece: I think it suffers from the apples and oranges problem. For argument&#8217;s sake we can say that from Erasmus to, what, the Federalist Papers there was some form of Republic of Letters in which men read works on law, on government, on natural philosophy&#8230;with &#8212; as they say on PBS &#8212; limited commercial interruption. And we can say that that Republic was, in a sense, more open than then modern academy in that any educated reader felt he could or should join in &#8212; in other words in its widest range, say the readership for Common Sense, it ranged from the academy, past NPR, to the modern talk show. </p>
<p>But throughout that time there was always a Grub Street that would have been just as thrilled as the RH editorial team had they gotten news of a sudden bump in sales of anything. You can&#8217;t compare a reading community interested in Novangelis with the mood of a publishing team. They are simply two different beasts. And, as students of publishing in the Republic of Letters have shown, those publishers were savvy in exactly the way Peter must be today &#8212; networking, making connections, promoting younger scholars to older more famous mentors. In other words, within their world, they were skilled at monetizing their pages.</p>
<p>All this said, I think when Peter said his goal is to publish books that matter and not lose money, I think that is tragic. The negative aim &#8212; that pit of doom University Presses circle around &#8212; really does not in any significant way fit with the first aim. And that is worth discussing.</p>
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		<title>By: Marc Aronson</title>
		<link>http://www.ssrc.org/blogs/knowledgerules/2008/02/04/reading-googles-monetized-page/#comment-5</link>
		<dc:creator>Marc Aronson</dc:creator>
		<pubDate>Fri, 08 Feb 2008 00:16:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.ssrc.org/blogs/knowledgerules/2008/02/04/reading-googles-monetized-page/#comment-5</guid>
		<description>I always enjoy Peter's thoughtful articulations of the ideal of reading as potentially offering a kind of individual emancipation. I think he is on to something. But the obvious historical point is that in the days of coffee house culture, the newspapers read by Addison and Steele were full of ads, and in the days of Melville the ads were in the books themselves  (his novel Pierre has great fun with the publishers of his day) -- not to speak of the ads that surrounded, say, Edith Wharton's or Fitzgerald's pieces when they were serialized in popular magazines (where surely they found the most readers). So while I think he is pointing us to a meaningful moment in the present, it is based on a many times abstracted and idealized past.</description>
		<content:encoded><![CDATA[<p>I always enjoy Peter&#8217;s thoughtful articulations of the ideal of reading as potentially offering a kind of individual emancipation. I think he is on to something. But the obvious historical point is that in the days of coffee house culture, the newspapers read by Addison and Steele were full of ads, and in the days of Melville the ads were in the books themselves  (his novel Pierre has great fun with the publishers of his day) &#8212; not to speak of the ads that surrounded, say, Edith Wharton&#8217;s or Fitzgerald&#8217;s pieces when they were serialized in popular magazines (where surely they found the most readers). So while I think he is pointing us to a meaningful moment in the present, it is based on a many times abstracted and idealized past.</p>
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		<title>By: Jonathan VanAntwerpen</title>
		<link>http://www.ssrc.org/blogs/knowledgerules/2008/02/04/reading-googles-monetized-page/#comment-4</link>
		<dc:creator>Jonathan VanAntwerpen</dc:creator>
		<pubDate>Tue, 05 Feb 2008 22:03:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ssrc.org/blogs/knowledgerules/2008/02/04/reading-googles-monetized-page/#comment-4</guid>
		<description>Thanks to Peter Dimock for this fine first post, and for helping to launch what promises to be a very interesting blog. I particularly appreciated Dimock’s first person perspective—and I think that all three of his “publishing moments” are worthy of further consideration. At &lt;i&gt;this&lt;/i&gt; moment, though, I’m wondering specifically about his second, “quieter” anecdote, and thinking about the lack of “contemplative time” necessary to read, let alone seriously engage, major new books. “What does it mean,” Dimock asks, “that scholars may increasingly be writing very good books for audiences who, though possessed of interpretive competence, simply cannot meet their interpretive demands?”

Anyone who has lived through the transformation of daily life wrought by the likes of email is bound to understand, at least in part, what Dimock is getting at. In little more than a decade, we’ve gone from the heady heyday of extensive and frequently lengthy email exchanges (both personally and on substantively defined listservs) to the age of the BlackBerry and the T1, in which many of us exchange hundreds of emails a day, most of them furiously pounded out in the clipped, short clauses of e-speak. Life is busy, as the Sprint &lt;a href="http://www.youtube.com/watch?v=L1wFflyr3MA" rel="nofollow"&gt;multi-taskers ad&lt;/a&gt; would have it, but some people—ie, those with a good handheld (and “Sprint speed”), though probably not a whole lot of “contemplative time”—seem to get more done than others.

Among scholars and their fellow travelers, responses to this reality have varied. On one end of the spectrum are those who have completely embraced the new technology and its omnipresent place in their lives. Count among these the colleague who recently assured me that while he was busy traveling and would be touching down in Helsinki before arriving in New York for an SSRC meeting, he would nonetheless be readily available along the way, since “BlkBerry sleeps by my side.” On the other end of the spectrum are those colleagues who are very nearly impossible to reach by email—because, for instance, they check it once a week during their “office hours,” wedging their hurriedly drafted responses in between meetings with students and dealing with that mail still kind enough to come in an envelope capable of being torn open. Most of us probably tend more towards the former pole, but at least some of those who lean towards the latter are nonetheless to be commended (even if they do annoy us by not responding immediately to our variously worded, and repeated, email entreaties). They are, after all, holding out for one version of the scholar’s dream, the situation of &lt;i&gt;skholè&lt;/i&gt;, that unfettered free time in which we (and our time) are freed, as &lt;a href="http://www.sup.org/book.cgi?book_id=3331%203332%20" title="Pascalian Meditations" rel="nofollow"&gt;Pierre Bourdieu once put it&lt;/a&gt;, “from the urgencies of the world.”

Most of these hold outs, however, appear in my admittedly non-random sample to be tenured faculty members, well ensconced in one elite institution or another, with the freedom to not even know the meaning of an &lt;a href="http://www.wired.com/culture/lifestyle/news/2004/06/63733" title="Wired: The dead email office" rel="nofollow"&gt;email bankruptcy&lt;/a&gt;, much less be forced to contend with the consequences of having to declare one. So what about the rest of us? We’re the somewhat guilty would-be readers that Peter mentions in his post, whose Amazon wish lists—if all of our book-buying dreams were suddenly to come true—would have us surrounded by stacks and stacks of carefully crafted and laboriously researched books, their pristinely preserved or merely half-turned pages serving only to reinforce our sense of despair at all that we might have known. Our best hope might be the convulsive gift visited upon the protagonist in Coppola’s (and before that Eliade’s) &lt;i&gt;Youth Without Youth&lt;/i&gt;, Dominic Matei, who having been struck by lightning was subjected to &lt;a href="http://www.ssrc.org/blogs/immanent_frame/2008/02/01/the-persistence-of-memory/" title="The Immanent Frame" rel="nofollow"&gt;a change in ontological status&lt;/a&gt; that enabled him to completely assimilate all the knowledge lodged in books simply by passing his hand over them (whether he was also thereby able to make use of their “emancipative potential” is, I suppose, another matter).

While we wait around for our own bolt of lightning to strike, we might comfort ourselves by remembering that there are good reasons to be engaged with and by “the urgencies of the world”—and yes, this means that some books will go unread. Whether some books &lt;i&gt;ought&lt;/i&gt; to go unread, or even unwritten, is yet another important question, and one that I hope contributors to this blog will eventually take up. We certainly might begin by acknowledging—scandalous as it may seem to say in a world in which everyone is (and indeed must be) a published author—that not all books are created equal. Yet what about very good books, like the one Peter Dimock mentions, books that &lt;i&gt;deserve&lt;/i&gt; to be read? Well, we’ll just have to &lt;a href="http://www.ssrc.org/blogs/immanent_frame/category/secular_age/" title="The Immanent Frame" rel="nofollow"&gt;blog&lt;/a&gt; about them, of course!</description>
		<content:encoded><![CDATA[<p>Thanks to Peter Dimock for this fine first post, and for helping to launch what promises to be a very interesting blog. I particularly appreciated Dimock’s first person perspective—and I think that all three of his “publishing moments” are worthy of further consideration. At <i>this</i> moment, though, I’m wondering specifically about his second, “quieter” anecdote, and thinking about the lack of “contemplative time” necessary to read, let alone seriously engage, major new books. “What does it mean,” Dimock asks, “that scholars may increasingly be writing very good books for audiences who, though possessed of interpretive competence, simply cannot meet their interpretive demands?”</p>
<p>Anyone who has lived through the transformation of daily life wrought by the likes of email is bound to understand, at least in part, what Dimock is getting at. In little more than a decade, we’ve gone from the heady heyday of extensive and frequently lengthy email exchanges (both personally and on substantively defined listservs) to the age of the BlackBerry and the T1, in which many of us exchange hundreds of emails a day, most of them furiously pounded out in the clipped, short clauses of e-speak. Life is busy, as the Sprint <a href="http://www.youtube.com/watch?v=L1wFflyr3MA" rel="nofollow">multi-taskers ad</a> would have it, but some people—ie, those with a good handheld (and “Sprint speed”), though probably not a whole lot of “contemplative time”—seem to get more done than others.</p>
<p>Among scholars and their fellow travelers, responses to this reality have varied. On one end of the spectrum are those who have completely embraced the new technology and its omnipresent place in their lives. Count among these the colleague who recently assured me that while he was busy traveling and would be touching down in Helsinki before arriving in New York for an SSRC meeting, he would nonetheless be readily available along the way, since “BlkBerry sleeps by my side.” On the other end of the spectrum are those colleagues who are very nearly impossible to reach by email—because, for instance, they check it once a week during their “office hours,” wedging their hurriedly drafted responses in between meetings with students and dealing with that mail still kind enough to come in an envelope capable of being torn open. Most of us probably tend more towards the former pole, but at least some of those who lean towards the latter are nonetheless to be commended (even if they do annoy us by not responding immediately to our variously worded, and repeated, email entreaties). They are, after all, holding out for one version of the scholar’s dream, the situation of <i>skholè</i>, that unfettered free time in which we (and our time) are freed, as <a href="http://www.sup.org/book.cgi?book_id=3331%203332%20" title="Pascalian Meditations" rel="nofollow">Pierre Bourdieu once put it</a>, “from the urgencies of the world.”</p>
<p>Most of these hold outs, however, appear in my admittedly non-random sample to be tenured faculty members, well ensconced in one elite institution or another, with the freedom to not even know the meaning of an <a href="http://www.wired.com/culture/lifestyle/news/2004/06/63733" title="Wired: The dead email office" rel="nofollow">email bankruptcy</a>, much less be forced to contend with the consequences of having to declare one. So what about the rest of us? We’re the somewhat guilty would-be readers that Peter mentions in his post, whose Amazon wish lists—if all of our book-buying dreams were suddenly to come true—would have us surrounded by stacks and stacks of carefully crafted and laboriously researched books, their pristinely preserved or merely half-turned pages serving only to reinforce our sense of despair at all that we might have known. Our best hope might be the convulsive gift visited upon the protagonist in Coppola’s (and before that Eliade’s) <i>Youth Without Youth</i>, Dominic Matei, who having been struck by lightning was subjected to <a href="http://www.ssrc.org/blogs/immanent_frame/2008/02/01/the-persistence-of-memory/" title="The Immanent Frame" rel="nofollow">a change in ontological status</a> that enabled him to completely assimilate all the knowledge lodged in books simply by passing his hand over them (whether he was also thereby able to make use of their “emancipative potential” is, I suppose, another matter).</p>
<p>While we wait around for our own bolt of lightning to strike, we might comfort ourselves by remembering that there are good reasons to be engaged with and by “the urgencies of the world”—and yes, this means that some books will go unread. Whether some books <i>ought</i> to go unread, or even unwritten, is yet another important question, and one that I hope contributors to this blog will eventually take up. We certainly might begin by acknowledging—scandalous as it may seem to say in a world in which everyone is (and indeed must be) a published author—that not all books are created equal. Yet what about very good books, like the one Peter Dimock mentions, books that <i>deserve</i> to be read? Well, we’ll just have to <a href="http://www.ssrc.org/blogs/immanent_frame/category/secular_age/" title="The Immanent Frame" rel="nofollow">blog</a> about them, of course!</p>
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		<title>By: James Zwier</title>
		<link>http://www.ssrc.org/blogs/knowledgerules/2008/02/04/reading-googles-monetized-page/#comment-3</link>
		<dc:creator>James Zwier</dc:creator>
		<pubDate>Tue, 05 Feb 2008 02:26:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.ssrc.org/blogs/knowledgerules/2008/02/04/reading-googles-monetized-page/#comment-3</guid>
		<description>One possible benefit of technologies such as Google's Book Search is the linking potential between various different sources of knowledge. In other words, a re-mix enabled by emerging communication technologies (aka Web 2.0) may emancipate not only the reader but the words themselves.

That said, I will continue to follow the conversations on this blog to learn more. Thank you!</description>
		<content:encoded><![CDATA[<p>One possible benefit of technologies such as Google&#8217;s Book Search is the linking potential between various different sources of knowledge. In other words, a re-mix enabled by emerging communication technologies (aka Web 2.0) may emancipate not only the reader but the words themselves.</p>
<p>That said, I will continue to follow the conversations on this blog to learn more. Thank you!</p>
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