Soft Power Superpowers: Cultural and National Assets of Japan and the United States
eds. Yasushi Watanabe and David McConnell
A result of two workshops held by the Abe Fellowship Program and co-edited by fellow Watanabe Yasushi, Soft Power Superpowers analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. The term “soft power” describes a country’s ability to get what it wants by attracting rather than coercing others–by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests. The book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world. Buy from Amazon
Citation: Soft Power Superpowers: Cultural and National Assets of Japan and the United States, eds. Yasushi Watanabe and David McConnell (2008).