The goal of this project is to include the case of Japan, a non-Western developed country, in comparative research on the cultural and social dimensions of efforts to regulate cigarette smoking in the context of the international public health campaign against tobacco. It represents an extension of a book-length cross-cultural study I am conducting of anti-smoking campaigns in two other developed countries, France and the United States. My investigation focuses on health promotion strategies and public debates that have taken place in conjunction with public policies controlling the sale, advertising, and consumption of tobacco products. Through the examination of documents and interviews of public health officials, researchers, and media professionals, I explore how this major agenda of public health both transforms and is transformed by local and global cultures of health and risk.