The research seeks to critically examine the interconnections between women and broadcast media by interrogating representation, interaction and engagement, and the implications for women's participation in public life. The study is motivated by the growth of broadcast media and increased women's participation in public life in Uganda from the 1990s, mainly as a result of two specific policies, liberalization of media in 1993 and affirmative action policy in 1995 and role of mass media in modern political process. While women in politics have been the subject of research in Uganda and elsewhere on the continent, the women-media interconnection remains under-researched beyond the focus on women journalists. The study will be carried out in Uganda, located in East Africa. The study has enormous capacity to influence policy due to the focus on causality and causal mechanisms achieved through a multimethod approach to research (content analysis, observation and indepth interviews).