Carefully standardized facial images of 591 participants were taken in the laboratory while controlling for self-presentation, facial expression, head orientation, and image properties. They were presented to human raters and a facial recognition algorithm: both humans (r = .21) and the algorithm (r = .22) could predict participants’ scores on a political orientation scale (Cronbach’s α = .94) decorrelated with age, gender, and ethnicity. These effects are on par with how well job interviews predict job success, or alcohol drives aggressiveness. The algorithm’s predictive accuracy was even higher (r = .31) when it leveraged information on participants’ age, gender, and ethnicity. Moreover, the associations between facial appearance and political orientation seem to generalize beyond our sample: The predictive model derived from standardized images (while controlling for age, gender, and ethnicity) could predict political orientation (r ≈ .13) from naturalistic images of 3,401 politicians from the United States, the United Kingdom, and Canada. The analysis of facial features associated with political orientation revealed that conservatives tended to have larger lower faces. The predictability of political orientation from standardized images has critical implications for privacy, the regulation of facial recognition technology, and understanding the origins and consequences of political orientation.

Small firms struggle to grow beyond a few employees. We introduce monitoring devices into commuter minibuses in Kenya and randomize which minibus owners have access to the data using a novel mobile app. We find that treated vehicle owners modify the terms of the contract to induce higher effort and lower risk taking from their drivers. This reduces firm costs and increases firm profitability. There is suggestive evidence that some firms expand. These results suggest that small firms may be able to utilize monitoring technologies to overcome problems of moral hazard and enhance their profitability.