Abstract
Much disinformation research focuses on how social media facilitates the spread of deliberately inaccurate information. However, Americans consume news from many sources and encounter stories across information channels. Thus, studies that examine only social media or a single platform miss the full ecology of news consumption. This project takes a mixed-methods approach to the origins and dynamics of disinformation, including stories that “jump” between media formats and sources. Comparing apolitical, right-wing, and left-wing case studies, we will analyze differences in how stories spread across media. Using auxiliary Twitter and Reddit datasets, news media data from Media Cloud, and Facebook’s political advertising archive, we will examine how and when stories appear on other platforms, in political ads, and in mainstream media, enabling us to analyze Facebook as part of a broader media ecology and determine the comparative role of media sources in spreading disinformation.
Principal Investigators
Alice E. Marwick
Assistant Professor, University of North Carolina at Chapel Hill
Deen Freelon
Associate Professor, School of Media and Journalism, University of North Carolina at Chapel Hill
Participants
Daniel Kreiss
Associate Professor, School of Media and Journalism, University of North Carolina at Chapel Hill
Shannon C. McGregor
Assistant Professor, Department of Communication, University of Utah
Megan Squire
Professor of Computing Sciences, Elon University