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What Have Megastudies Taught Us about Successfully Encouraging Increased Vaccination? | Centennial Lecture Series
James G. Dinan Professor, The Wharton School of the University of Pennsylvania
followed by an informal conversation with:
About the Lecture
In this lecture, Professor Milkman will discuss three massive field experiments testing dozens of different ways of encouraging increased vaccination. First, she will discuss a “megastudy” encouraging flu vaccination at doctor’s appointments among 47,306 patients of two large U.S. health systems in which 42 scientists worked in teams to design a total of 19 different text reminders using a variety of different behavioral science principles. Next, she will describe a megastudy encouraging in-pharmacy flu vaccinations among 689,693 Walmart pharmacy patients in which 44 scientists worked in teams to design a total of 22 different text reminders using a variety of different behavioral science principles. Finally, we’ll look at a megastudy encouraging COVID-19 bivalent booster vaccination among 3.5 million patients of a national pharmacy chain in which 13 scientists worked together to design a total of 8 different interventions including text reminders and free round-trip rides to the pharmacy.
About Katy Milkman
About Katy Milkman
Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the international Society for Judgment and Decision Making. She is also the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change. Over the course of her career, Katy has worked with or advised dozens of organizations on how to spur positive change, including Google, the White House, Walmart and the U.S. Department of Defens